書海 ApsûVoyage of a Thousand Books
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Great Frigatebird
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The Attention Merchants
Original Title：The Attention Merchants
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The Attention Merchants
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如果一項服務是免費的，那麼你不是顧客，而是商品：注意力商人用免費的內容換取你的注意力，再把它轉賣給廣告主。
Reading Progress
80%
Who is this book for?
- 每天滑手機、用免費服務，卻沒想過是誰在付錢的人
- 在媒體、廣告、行銷或社群平台工作的人
- 想看懂報紙、廣播、電視到網路兩百年商業史的讀者
- 想把注意力拿回自己手上的人
Who is the author?
- 吳修銘 (Tim Wu)，台裔美國人，父親來自台灣；哈佛法學院畢業，哥倫比亞大學法學教授，曾任美國聯邦貿易委員會顧問
- 2002 年他提出「網路中立性」(Net Neutrality) 的概念，成為網路與傳播界的重要觀念；《科學人》雜誌評選他為 2006 年五十大風雲人物
- 本書英文原名 The Attention Merchants: The Epic Scramble to Get Inside Our Heads，2016 年底出版，正好在美國總統大選前
- 中文版書名《注意力商人：他們如何操弄人心？揭密媒體、廣告、群眾的角力戰》，黃庭敏譯，天下雜誌出版；黃哲斌撰寫推薦序，游梓翔撰寫導讀
Other BooksThe Master Switch《誰控制了總開關》（2010）；The Curse of Bigness《巨頭的詛咒》（2018）
Book Structure
Shang's Take
Coming soon
More Book Notes
Cover is an original stylized design, not the publisher's actual cover art
Leave a bottle
Share your thoughts! You might meet voyagers who think just like you.
…
Shang
Shang's books
Voyager's Guide
This world
The Sea of Books has 16 real islands, one for each subject. Every building on an island is a book.
What you can do now
- Tap an island on the chart to go ashore
- Tap a building to read the notes on that book
- Meet Shang in the Storyteller's Cabin
Coming soon
- Chapter 2: register as a voyager, sail your ship, collect building badges, send message bottles
- Chapter 3: shells, the harbor market, clearing the fog, rankings
- Chapter 4: private chats with other voyagers
Symbols
Storyteller's Cabin registry
Before you set sail, we'll register your ship.