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I think this book is a great reminder for anyone who wants to start a business — the mistakes it describes really are the ones people tend to make intuitively.
That said, I think the book's structure could be clearer, and I'd have liked more variety in the examples — startups, software companies, and so on. Not everyone wants to build the next McDonald's.
The book was published in 2020. Fast-moving industry trends, geopolitics, and marketing methods all shape how we think about building a business. For example, how can AI be used well to build the 'systems' the author talks about? In an era of labor shortages, does the seven-step framework need updating?
Also, based on my own experience, I think the selling system the author describes would be even better with 'asking and listening' added to it.
I see this book as a reminder for entrepreneurs, not a rulebook that guarantees you'll build a business just by following it.
The world is a book, and so is every person. I am trying to spend a lifetime reading them all, greedily.
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