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Made to Stick
Original Title：Made to Stick
Author：Chip Heath & Dan Heath ⓘ
NYT & Wall Street Journal bestseller24 months on the BusinessWeek list
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Made to Stick

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    知識的詛咒：一旦我們知道了某件事，就很難想像不知道它是什麼感覺。
    Reading Progress 80%
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    Who is this book for?

    • 要做簡報、寫文案、提案的行銷與業務
    • 老師、醫師、工程師等需要把專業講給外行人聽的人
    • 想讓公司願景或政策真正被記住的主管
    • 好奇都市傳說為何流傳那麼廣的讀者

    Who is the author?

    • 奇普・希思 (Chip Heath)，史丹佛大學商學研究所組織行為學教授
    • 丹・希思 (Dan Heath)，曾任哈佛大學研究員，之後從事顧問與教材開發
    • 兄弟兩人合寫多本暢銷商業書，本書 2007 年由藍燈書屋出版

    Other BooksSwitch（改變，好容易）；Decisive（零偏見決斷法）；The Power of Moments（關鍵時刻）

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    More Book Notes

    • Made to Stick（Wikipedia）
    • Made to Stick: Summary（engineerguy）
    • The Kidney Heist Never Happened（The Thinking Spot）
    Cover is an original stylized design, not the publisher's actual cover art

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